Tuesday, September 11, 2012
Saturday, September 1, 2012
Product Management/Product Marketing - The Nissan GTR35
I am going to post this as a part of "Supercar Sunday" for Farrst Developments - but there is so much good business material in this short movie I couldn't help but also put it here to for you all to see. Seems that Carlos Ghosn is a very smart man, and a very savvy business leader.
I have no doubt in my mind that he was very instrumental in getting the R35 out of drawing boards and into real life. I can understand why the Japanese people look up to him, and why Renault grabbed him when they did.
Topics covered:
- Product Management,
- Product Marketing, - Marketing Management,
- Task Management,
- Competitive Markets
.....Enjoy
Labels:
decision making,
indirect competition,
industry,
management,
marketing,
markets,
nissan,
organizational behavior,
personality,
product,
sales,
sales pitch,
strategic cooperative agreement,
suppliers,
technology
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